The DART Audit: Your Fix for HVAC Marketing That Isn't Driving Revenue

"We're spending thousands… but we have no idea what's actually driving installs."

That's the first thing we hear from HVAC owners. Then comes the rest:

"Our phones go quiet during peak season."

"We're buried in reports, but nothing ties back to booked jobs."

"We've been through three agencies and still don't know what's working."

The DART Audit was built for one reason:

To fix the chaos.

Over the next 30–45 days, we break down your entire marketing engine and rebuild it around one goal: more jobs, less waste.

Built for HVAC Companies That Are:

Doing $1M–$10M in annual revenue
Spending $5K–$100K/month on marketing
Frustrated by fluff metrics, quiet phones, and inconsistent growth
Using ServiceTitan, Marketing Pro, Housecall Pro, or similar tools

The DART Framework for HVAC

DATA

Expose Waste. Fix Blind Spots.

"We're spending money, but no one can tell me what's actually working."

  • Audit call tracking, CRM setup, and ad spend performance
  • Eliminate gaps between Marketing Pro, ServiceTitan, and lead sources
  • Build the real-time dashboards your team can trust

ATTRIBUTION

Follow the Money. Align the Spend.

"Phones are quiet during the busiest weeks." "We're burning through budget too early."

  • Align spend with weather-driven peak cycles
  • Shift budgets dynamically during high/low volume weeks
  • Remove vendors and channels that don't tie to booked installs

REVENUE

Optimize for Installs. Not Activity.

"The reports look good, but revenue isn't growing."

  • Off-season reactivation and nurture campaigns to smooth out winter dips
  • Eliminate 'activity theater' — everything maps to booked revenue
  • Clarity on cost-per-booked-job across every lead source

TARGETING

Get In Front of the Right Customers. At the Right Time.

"We rely 100% on paid ads — if Google shuts us off, we're done."

  • Build owned audiences (email, retargeting, loyalty)
  • Improve local SEO visibility so you dominate in your service area
  • Launch retention and referral systems that reduce cost-per-job over time

This Is Not Just an Audit.

It's the first step in building a predictable, profitable HVAC marketing engine.

You won't get a slide deck and some generic advice. You'll get a full teardown of what's broken and a clear blueprint for what to fix.

Whether we continue working together or not — you'll walk away with clarity, alignment, and direction.