Free DART Audit Calculator

Calculate Your True Marketing ROI

Discover exactly how much each marketing channel costs you per lead and per sale.

Business Information

Business Name *

Business Website

Business Email *

General Monthly Marketing Expenses

Marketing Staff Salaries (Monthly)

PPC Advertising

💡 If you pay an agency to do more than one thing, divide their cost across the channels

Monthly Ad Spend ($)

Agency Expenses ($)

Software Costs ($)

Monthly Leads

Monthly Sales

Monthly Revenue ($)

Calculated Metrics:

Total Cost:

Cost per Lead:

N/A

Cost per Sale:

N/A

Revenue per Lead:

N/A

Local Service Ads

💡 If you pay an agency to do more than one thing, divide their cost across the channels

Monthly Ad Spend ($)

Agency Expenses ($)

Software Costs ($)

Monthly Leads

Monthly Sales

Monthly Revenue ($)

Calculated Metrics:

Total Cost:

Cost per Lead:

N/A

Cost per Sale:

N/A

Revenue per Lead:

N/A

Local SEO

💡 If you pay an agency to do more than one thing, divide their cost across the channels

Monthly Ad Spend ($)

Agency Expenses ($)

Software Costs ($)

Monthly Leads

Monthly Sales

Monthly Revenue ($)

Calculated Metrics:

Total Cost:

Cost per Lead:

N/A

Cost per Sale:

N/A

Revenue per Lead:

N/A

Google Business Profile

💡 If you pay an agency to do more than one thing, divide their cost across the channels

Monthly Ad Spend ($)

Agency Expenses ($)

Software Costs ($)

Monthly Leads

Monthly Sales

Monthly Revenue ($)

Calculated Metrics:

Total Cost:

Cost per Lead:

N/A

Cost per Sale:

N/A

Revenue per Lead:

N/A

Marketing Automation (Email)

💡 If you pay an agency to do more than one thing, divide their cost across the channels

Monthly Ad Spend ($)

Agency Expenses ($)

Software Costs ($)

Monthly Leads

Monthly Sales

Monthly Revenue ($)

Calculated Metrics:

Total Cost:

Cost per Lead:

N/A

Cost per Sale:

N/A

Revenue per Lead:

N/A

Direct Mail

💡 If you pay an agency to do more than one thing, divide their cost across the channels

Monthly Ad Spend ($)

Agency Expenses ($)

Software Costs ($)

Monthly Leads

Monthly Sales

Monthly Revenue ($)

Calculated Metrics:

Total Cost:

Cost per Lead:

N/A

Cost per Sale:

N/A

Revenue per Lead:

N/A

Social Media Management

💡 If you pay an agency to do more than one thing, divide their cost across the channels

Monthly Ad Spend ($)

Agency Expenses ($)

Software Costs ($)

Monthly Leads

Monthly Sales

Monthly Revenue ($)

Calculated Metrics:

Total Cost:

Cost per Lead:

N/A

Cost per Sale:

N/A

Revenue per Lead:

N/A

Referrals / Word-of-Mouth

💡 If you pay an agency to do more than one thing, divide their cost across the channels

Monthly Ad Spend ($)

Agency Expenses ($)

Software Costs ($)

Monthly Leads

Monthly Sales

Monthly Revenue ($)

Calculated Metrics:

Total Cost:

Cost per Lead:

N/A

Cost per Sale:

N/A

Revenue per Lead:

N/A

Radio / TV Advertising

💡 If you pay an agency to do more than one thing, divide their cost across the channels

Monthly Ad Spend ($)

Agency Expenses ($)

Software Costs ($)

Monthly Leads

Monthly Sales

Monthly Revenue ($)

Calculated Metrics:

Total Cost:

Cost per Lead:

N/A

Cost per Sale:

N/A

Revenue per Lead:

N/A

Print Ads (Yellow Pages, Flyers)

💡 If you pay an agency to do more than one thing, divide their cost across the channels

Monthly Ad Spend ($)

Agency Expenses ($)

Software Costs ($)

Monthly Leads

Monthly Sales

Monthly Revenue ($)

Calculated Metrics:

Total Cost:

Cost per Lead:

N/A

Cost per Sale:

N/A

Revenue per Lead:

N/A

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Most home service companies struggle to track their marketing ROI because their data isn't organized properly.

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