Stop Guessing Where Your Marketing Money Is Going.
The HVAC Marketing Playbook 2026 shows you how to get more calls, book more jobs, fix the leaks in your marketing, and build a system that keeps your board full through shoulder season.
See what's working, what's wasting money, and what to fix first.
Built from real HVAC campaigns, real CRM data, and 29 years of marketing experience.
More leads won't fix a broken marketing system.
Google says you got a conversion. Your agency says you got a lead. Your call center says they answered the phone. Your CRM says something else entirely. The Playbook shows you how to follow the money from the first click all the way to booked revenue.
The goal isn't cheaper leads. The goal is profitable customers.
Inside The HVAC Marketing Playbook
A practical system for understanding what is working, fixing what isn't, and getting more revenue from the demand you already create.
Know Your Real Numbers
Calculate what each channel actually costs per call, booked job, customer and dollar of revenue. Stop grading marketing by clicks and leads. Grade it by money.
Build Your Channel Mix
Understand the role of Google Ads, LSA, GBP, SEO, Facebook, lead aggregators, email, SMS, direct mail, referrals, grassroots marketing and more.
Fix The Conversion Leaks
Find where opportunities disappear between lead, call, booking, dispatch and sale, including missed calls, slow response, poor follow-up and weak attribution.
Build Better Offers
Create offers around the homeowner's reason for acting, including seasonal tune-ups, second opinions, memberships, replacements and shoulder-season campaigns.
Turn Your Database Into Revenue
Create campaigns for open estimates, unsold replacements, memberships, renewals, old customers and referrals instead of constantly buying another lead.
Build Your 90-Day Plan
Know what to fix first, what to stop doing, where to move budget and which campaigns to launch, in order.
Your marketing problem probably isn't a lack of leads.
It's what happens to the leads after you buy them.
We found exactly that inside one HVAC company's marketing. If you looked at the lead report, marketing appeared to work. When we followed those leads into the FSM and looked at booked jobs, the picture changed completely. That's the kind of leak this book teaches you to find.
What's Inside The Playbook
Ready To See Where Your Marketing Is Actually Making Money?
Get The HVAC Marketing Playbook 2026 and learn how to acquire customers, convert more opportunities, create repeat revenue and turn happy customers into referrals.