The HVAC owner's playbook for finding which channels make money and which leak it. Read it on your phone tonight.
In one audit, 141 paid leads produced 12 booked jobs in the FSM. Nobody had noticed, because the agency reported leads and the owner paid for leads. This guide is the tool for seeing that number in your own company, and the order to fix it.
CMO to HVAC owners. Built the marketing engine behind an HVAC Franchise Rookie of the Year, up another 47% this year on 28% less ad spend. 29 years in marketing, two books, four exits.